Site goals and design questionnaire

Please answer as many questions as you can. If you're unsure, you can leave something blank, but the more you can answer, the more helpful the questionnaire will be during the design process.

Your Contact Info Please provide your name and preferred contact info:

Current Customers Who are your current customers?
Why do your current customers buy from you?
How do you currently market your products and services?
How is business generated?

Target Audience Who do you hope will visit your site?
What are the demographics of these potential visitors (age, gender, etc.)?
What else do you know about your potential visitors?

Web Design Preferences

For example: Professional, corporate, fun, flashy, bold, wacky, etc.

What kind of style would you like your site to reflect?
Are there any particular colors you would like to use?
Are there any colors you DON'T like?

For example: Times New Roman, Trebuchet, Verdana, Arial, etc.

Do you have a preferred font type?
Do you have a preferred font size?
Do you have photos you want to use on your web site?NoYes, photos to be used in the general site designYes, photos to be used on individual pages or on the "About" page

For example: side menu with text, top menu with buttons, etc.

Do you have a preference for the navigation layout on your site?

Web Site Features

If yes, please explain.

Will your website offer interactive features to visitors?

If yes, please explain.

Will the site have contact forms?

If yes, please describe.

Will the site have auto-responders?
Who will monitor the search engine rankings, site statistics, and keep the content up-to-date?
What do you want to know about visitors to your website?

Sites You Like Think of some sites that you like. These do not have to be sites in your industry, just sites that you like for the design, look and feel, or navigation style. Please list them below and describe what you like about each one.

Competitors What sites are your closest competitors?
Of those, which competitor sites do you like and why?
What competitor sites do you dislike and why?
What do your competitors do better than you?
What do you do better than your competitors?

Budget What is your budget for the web site development as described above?

Additional Information Is there anything else you'd like to add to give us a better idea of what you're looking for in a site design?

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Site goals and design questionnaire

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