I’m reading the transcript of Jeff Walker’s “Social Proof Call” and have found a few excellent points that I want to remember for my own blogging use. I’m posting them here because I think you’ll probably find them handy, too.
Write more “case study” posts. I don’t do this anywhere near often enough, but these posts […]
Continue reading
Earlier this week, HubSpot sponsored a webinar with Paul Gillin, author of the highly rated book, The New Influencers. Paul is focused on the ways that new media allows individuals to have much more influence than they have previously.
The webinar covered a fair amount of ground and was targeted at business and marketing folks (as […]
Continue reading
Beyond goals about what you want to get out of blogging, it’s a good idea to set goals for what you’re going to put into your blog.
You can’t force readers to come, or to subscribe, or to buy your product, or to call you for an interview. Those are areas you can influence but […]
Continue reading