The move took a little longer than I expected, but from here on out, all posts will be posted at our new blog, Findable Blogs. Why the change? My original intention for Blogging Expertise was that it would be a resource for consultants and authors—people with expertise to share who need a medium to share it.
Over time, the focus shifted to blog design, general tips, that kind of thing, but I still have a passion for helping experts (and would-be experts!) learn to blog. As a result, I’m going to go back to the basics with this site and turn it into a community site for the consultants and authors.
However, I’ve also learned a few other things while running this blog. One is that most of you are obsessed with getting more traffic to your blogs.
Not that I blame you; I want traffic as much as the next person.
Another thing I learned is how much the quality of your theme code affects how much traffic you’ll get. The more I’ve tested this concept, the more convinced I am that it’s one of the most valuable-yet-undervalued things you can do for traffic.
Those two lessons combined with the fact that I’m never going to stop blogging (and designing themes, and testing theories) led me to open up shop at Findable Blogs. There we’ll offer the same design services we have offered here, plus a few more (like blog promotion), and blog about topics (like traffic!) that are of particular interest to individual and small business bloggers.
Once I’ve published this post, I’ll switch the RSS feed to pull from Findable Blogs, and it will be there that I’ll announce the new version of Blogging Expertise when it’s ready. In the meantime, I’d love to have you join us at Findable Blogs and continue the blogging journey together.
I’m curious in what way do you think better code affects how much traffic you get. I understand the SEO reasons for building sites in a certain way for better search engine traffic, but I am curious on your idea.
@Vinh Le: I’m mostly talking about SEO and search traffic. There’s something of a rollover effect to social marketing (because they tend to be interconnected), but I consider that more “blog promotion” than code.
SEO code tends to get overlooked in favor of optimizing titles and keywords (which are also essential, just not the whole story). I’m working to make it so people who work with me or use my free themes don’t have to worry about the code.