Earlier this week, HubSpot sponsored a webinar with Paul Gillin, author of the highly rated book, The New Influencers
. Paul is focused on the ways that new media allows individuals to have much more influence than they have previously.
The webinar covered a fair amount of ground and was targeted at business and marketing folks (as opposed to techies or bloggers). If you fall in the afore-mentioned categories and are wondering whether to start a blog, the webinar recording would be a very good information-gathering effort. Similarly, if you’re blogging (or want to blog) but need to make a business case to your boss, this is a pretty effective presentation.
Alternatively, write a post on your own weblog and use the following URL as a trackback (copy and paste it!):
