This post is part of a series:
KickStart
- KickStart “From the Trenches” conference
- Shooting yourself in the foot
- Tales from the Crypt
- Beyond the Chasm
Notes from a presentation by Chris Carfi and Leif Chastaine of Cerado.
The social customer?
Our business lives and personal lives are starting to really interact. Our lives are blended, and you can no longer have just your “9-5 professional” personality.
Each customer wants a personalized experience. They don’t care if they’re high-value or low-value customers.
Some examples
- CRM 2.0 wiki
- The Walmart Flog: Walmart and Edelman messed up big time by lying about the “characters” of their blog
- Sony’s PS3 and the resultant YouTube video
- Technorati
